Blue: Honesty, Trustworthy, Hardworking, Organized, Peaceful, Conservative
Black: Formal, Fashionable, Mysterious, Assertive, Powerful, Aloof
White: Fresh, Clean, Reliable, Artistic, Expressive, Hopeful, Clinical
Gray: Refined, Respectable, Authoritative, Uncertain, Neutral, Safe
Tan/Cream: Elegant, Approachable, Trusting, Non-offensive, Unoriginal
Brown: Stable, Persevering, Friendly, Warm, Boring, Unsophisticated
Burgundy/Maroon: Classy, Rich, Refined, Elegant, Formal, Warmth
Red: Exciting, Confident, Passionate, Optimistic, Assertive, Threatening
Purple/Indigo: Imaginative, Regal, Artistic, Intuitive, Sensitive, Unusual
Green: Dependable, Nurturing, Self-reliant, Tenacious, Environmental, Monetary
Yellow: Cheerful, Hopeful, Active, Uninhibited, Impulsive, Frivolous
Pink: Gentle, Feminine, Accessible, Safe, Sympathetic, Under-confident
Orange: Fun, Exciting, Value-Priced, Enthusiasm, Playfulness, Aggressive