We all know that certain colors look better on us than others, but did you know that colors send certain messages on their own? The most common colors for business are navy blue, gray and black. It’s easier to take someone seriously when they are wearing one of these colors. Brown, olive and other earth tones are useful in the caring professions, such as therapist, doctor or social worker, as they put others at ease, and can facilitate open communication. Black is seen as armor, and can be intimidating.
Have you ever been curious about the meaning of colors? Here is a list of the most common color choices, and what they signify to others.
Blue: Honest, Hardworking, Trustworthy, Organized
Gray: Refined, Respectable, Safe, Leader
Black: Assertive, Fashionable, Powerful, Aloof
Green: Tenacious, Nurturing, Dependable, Self-Reliant
Red: Confident, Passionate, Optimistic, Assertive
Purple: Sensitive, Unusual, Imaginative, Regal
Yellow: Active, Cheerful, Uninhibited, Impulsive
Pink: Gentle, Sympathetic, Accessible, Safe
Brown: Friendly, Stable, Warm, Persevering
White: Clean, Reliable, Artistic, Fresh
Consider which colors are most flattering, but also think about the meaning of the colors you wear. What messages do they send? Make sure the meaning of colors you wear is consistent with the impression you want to give.
